Director, Direct-to-Consumer US Marketing job in Princeton
Job Type
Location
Salary
Date posted
Job title
Princeton, New Jersey - NJ Taylor Strategy Partners
| Job Ref: | C4pP15vCsnQH |
| Employer: | Taylor Strategy Partners |
| Category: | General Marketing |
| Salary and Benefits: | USD 225,000.00 - 245,000.00 per year |
Location | |
| State: | New Jersey - NJ |
| City: | Princeton |
| Map: | United States, New Jersey , Princeton (Show on map) |
Description | |
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Description
The Director of Direct-to-Consumer (DTC) Marketing is a strategic leader responsible for developing and executing the consumer marketing strategy for YORVIPATH® to drive disease and brand awareness. This role owns the broad patient activation activities - translating patient insights, behavioral data, and clinical context into compelling strategies, campaigns, and experiences that motivate patients to seek diagnosis and treatment. Expertise in integrated marketing planning, including building omnichannel campaigns anchored in TV and supported by digital, social, search, CRM, and point-of-care; strong media planning and buying literacy. The Director partners closely with brand team, HCP Marketing, Sales, Medical Affairs, Market Access, Analytics, and Regulatory to ensure a cohesive, compliant, and high-impact go-to-market approach. This role is accountable for patient engagement, brand growth, and executional excellence across awareness and consideration. Strategy & Brand Leadership
Omnichannel & Campaign Execution
Cross-Functional Leadership
People & Agency Leadership
Qualifications Required
Preferred
Success Profile The ideal candidate is a strategic, data-driven leader who understands how to unlock patient demand in complex conditions. They balance long-term vision with executional rigor, bring strong marketing instincts, and are comfortable making investment decisions that drive measurable growth. They inspire cross-functional teams, bring clarity to complex challenges, and hold themselves and partners accountable for results. An entrepreneurial spirit is valued. The annual base salary for this position is $225,000 - $245,000. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include a company car or car allowance and eligibility to earn commissions/bonus based on company and/or individual performance. | |
ref: (C4pP15vCsnQH) 5 hours ago
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